ISSUE 14

 

May 2008

Margaret Gilbert of Millie's Bakery Cafe speaks to Visitor Information Centre
staff during the Fabulous Food Trails-VIC Famil.

AHF Members make VIC Famil a success

Thank you to all the Fabulous Adelaide Hills Food Trails operators for making the Hills Visitor Information Centre-Food Trails famil (familiarization) held in April such a great success.

The 24 Hahndorf and Mt Lofty Visitor Information Centre staff who spent the day touring and tasting their way around the Hills on the Fabulous Adelaide Hills Food Trail said they were really impressed with the welcome and effort made by the operators to showcase their contribution to the Fabulous Adelaide Hills Food Trails and to the Hills food industry in general.

Famils are one of the most efficient ways of promoting tourism experiences to the public via public relations people like regional visitor information centre staff and the media.

The Hahndorf and Mt Lofty Visitor Information Centre staff (who are mostly volunteers) are the interface between Adelaide Hills Food and visitors to the region, so it is really important for the VIC staff to be up-to-date and familiar with food tourism experiences that are on offer in the Hills.

Unfortunately, the Hahndorf leg (Beerenberg, In the Pickle, Lloyd Bros Wines and The Olive Grove and Udder Delights) was not able to be covered due to lack of time, but we are planning a walking tour of Hahndorf food experiences to make up for this in the near future.

The only deficiencies noticed in the Food Trails were lack of identifying signage and availability of Adelaide Hills Food brochures at operator's businesses.

Adelaide Hills Food committee member Mike Willoughby is currently seeking quotes and designs for signage identifying food businesses that are part of the Fabulous Adelaide Hills Food Trails.

Adelaide Hills Food brochures are available by calling into the Adelaide Hills Regional Development Board office at 38 Adelaide Road, Mt Barker, or by contacting me at the phone numbers or email address below.

A big thank you to Mike Willoughby and Cathy Peacock for opening the Heart of the Hills Market to showcase its new regional food section Harroughby's and to host the luncheon for the VIC staff; to Sean Bradshaw for the impressive platters of regional food; to Cocolat for supplying the delicious dessert cake; and to Bird In Hand Winery and Hahndorf Hill Winery for donating the wine.

Thank you all again for making the day such a great success.

Mary Fowler
for Adelaide Hills Food

08-8391 1374
0408-882 623

It was all action last Friday when TV’s Getaway host Catriona Rowntree and the crew visited
Heart of the Hills Market to watch HQ Cuisine's Sean Bradshaw, left, create three dishes
with local foods for a series of Market Kitchen Demonstrations
hosted by Mike Willoughby of Lobethal's Heart of the Hills Market, right.

Getaway program features Heart of the Hills Market

On Friday, May 2, Heart of the Hills Market at Lobethal presented the first in a series of Market Kitchen Demonstrations filmed by popular TV show Getaway with host Catroina Rowntree.

Guest chef and chair of Adelaide Hills Food, HQ Cuisine’s Sean Bradshaw presented Adelaide Hills Food members’ produce in a variety of creative and delicious dishes for the assembled crowd while the TV cameras rolled.

Heart of the Hills Market plans to hold more Market Kitchen Demonstrations on a regular basis with a variety of guest presenters with packages available for visitors that includes lunch.

Harroughbys Food Court has expanded to include two new display fridges showcasing some wonderful fresh foods.

Smoked chicken, duck and blue cheeses to tempt your picnic plans, brioche, croissants, panforte and other sweet adventures grace the shelves. And at Grace's Lolliland you can find all sorts of kids sweets and confectionery.

For more information contact Mike Willoughy, 0412-317 911 or mike@marketsatheart.com.

Sinclair's receives eco-certification Sinclair's Gully Winery recently received eco-certification - the first cellar door in the Adelaide Hills to achieve this and one of only two nationally. wine@sinclairsgully.com

Beerenberg contracted to supply major resorts and hotel

Hahndorf’s Beerenberg Farm has won a contract to supply jam and honey to the Shangri-La Hotel and Resorts Group throughout Asia and the Middle East.

Company managing director Anthony Paech said the contract was “prestigious” and meant their produce would be enjoyed at the Shangri-La during the Beijjing Olympics.

More than 1.5 million portion size jars and foil packs of honey and jam will be served at hotels and resorts in China, Hong Kong, Malaysia, the Philippines, Singapore, India, Thailand and Dubai over the next year.

Mr Paech said other contracts were being negotiated in the US, Japan and India.

“Despite strong price competition from other brands from all over the world, Beerenberg won because we offer the true taste of the farm,” he said.

“It is our authenticity and story that we are exporting, more than just jam and honey.”

Beerenberg now exports to 24 Asian countries and is used by five-star hotels and leading international airlines, including Qantas.

Six successive generations of the Paech family have owned and worked on the 100ha Beerenberg Farm at Hahndorf.

(Source: The Courier)

Some great news from the Lobethal Bierhaus The Australian International Beer Awards were held in Melbourne recently, easily the biggest event of its kind in the Southern Hemisphere with 1084 entries from 217 breweries across 42 countries. Lobethal Bierhaus received five awards; a bronze for its American style Pale Ale, a silver for its Porter and three silver medals for its packaging. Quite an achievement given that the business is still in its first year of trading. Brewing is truly back in Lobethal. Phil and Alistair now have a total of five beers on offer: Pale Ale, IPA, Porter, Pilsner and Hefeweizen (all on tap and available in bottles). They plan to release both an Oatmeal Stout and a Belgian style Strong Golden Ale shortly. The Lobethal Bierhaus restaurant is also going great guns with new chef Beverly Millott doing a fantastic job and with a new menu to be released soon. Contact: Alistair, Adelaide Hills Craft Brewing, 0406 257 572

First Food Forum a success

The first meeting of the Premier's Food Council (PFC) Food Forum was held last week with a significant industry turnout.

The PFC assists the government on the optimal development of the food industry in South Australia and is the industry partner that oversees the implementation of the SA Food Plan. The meeting focused on the discussion of ‘innovation’ in the food industry with Thinker in Residence, Professor Andrew Fearne providing his global understanding of value chains and the role innovation must play in developing a sustainable competitive advantage for the food industry in SA. The outcomes from the workshop will be made available on the website shortly.

Vicki Mavrakis, PIRSA Agriculture, Food and Wine
p +61 8 8226 1744
e mavrakis.vicki@saugov.sa.gov.au

New analyst for food industry

Matthew Palmer has recently been appointed as the Food Industry Analyst, Market Intelligence in PIRSA Agriculture, Food and Wine. His role will be to identify international market opportunities and trends and undertake strategic analysis for government and industry. There will be a focus on supply, product development, innovation and capability development opportunities for the South Australian food industry. Market Intelligence is a new area developed under the SA Food Plan as part of the Market Development strategy. Matthew has previously worked in SARDI investigating postharvest supply chain issues for the Horticulture industry and in the Department of Transport, Energy and Infrastructure (DTEI) in a Freight and Shipping policy role.

Matthew Palmer, PIRSA Agriculture, Food and Wine
p +61 8 8226 1919
e palmer.matthew2@saugov.sa.gov.au

Green themed Food Awards opening soon

The Eleventh Annual South Australian Premier’s Food Awards will be open for applications on 1 May 2008. This year’s theme is ‘Growth’, with a green twist. The Awards will be helping the SA food industry to think ‘green’ and play a significant role in reducing the effects of climate change by encouraging the purchase of fresh, local produce, using alternatives to chemicals, installing water recycling facilities and using recyclable packaging materials. The Awards presentation gala dinner will be held at the exciting new Adelaide Showground Exhibition Hall on Friday 14 November 2008 with a special environmental menu created by Simon Bryant from Hilton Adelaide and Simon Hood from Michael O’Brien Catering. Businesses interested in entering are encouraged to register their interest.

Premier's Food Awards Flyer (pdf, 155kb)

Sue Rogers
PIRSA Agriculture, Food and Wine
p +61 8 8226 0468
e pirsa.safoodawards@saugov.sa.gov.au
w www.safoodawards.com

Developing international markets

Food Adelaide is partnering with PIRSA and Department of Trade and Economic Development (DTED) to deliver the International Market Development program as part of the Market Development program under the SA Food Plan. Food Adelaide’s role will include the delivery of the International Trade Show Program and In bound Buyers Program as well as conducting promotions in selected international markets. PIRSA is also continuing to support Food Adelaide's commercial representative in Osaka, Japan. The International Market Development program is available to all South Australian food businesses who are seeking to increase distribution to international markets.

Des King, Food Adelaide
p +61 8 8300 0044
e desk@business-sa.com

Melbourne in market promotion

Flavour SA along with PIRSA is providing your food businesses with the opportunity to visit interstate markets and promote your products in retail stores. An in market promotion will be held in Melbourne from 29 to 31 May 2008. The 3 day program will provide South Australian food producers the opportunity to enter or further develop this market and promote their products. Producers will have the opportunity to form relationships with some of the best independent retailers in Melbourne which may lead to long term sales and the opportunity to get professional feedback about their products. Flavour SA also has limited space available for the upcoming Restaurant 08 Melbourne event which targets the foodservice industry from 26 to 27 May 2008.

In market promotion Melbourne flyer (pdf, 275kb)

Catherine Barnett, Flavour SA
p +61 8 8431 7131
e contact@flavoursa.com.au

Daffynition

Flabbergasted  (adj.) appalled at how much weight you have gained.

[top]

Calendar

REGIONAL BRANDING DISCUSSION NIGHT Tuesday May the 6th 2008. Do you want more recognition for your produce and for looking after your land? Fruit and Wine growers have indicated that they are interested in establishing a registered regional brand for produce from the Mount Lofty Ranges. To hear more about this and join the discussions, the Apple and Pear Growers, Cherry Growers and Adelaide Hills Wine Producers have organised a discussion evening. Mt Lofty Ranges EMS Group Invite you to LENSWOOD RESEARCH CENTRE 6pm BBQ (RSVP 2nd May) 7pm to 9:30pm Presentations & Discussion Presenters & Speakers Sean Delany (Sinclair's Gully Wines) Trevor Ranford (Apple & Pear Growers Association of South Australia) Robyn Millar (Food Industry Development Officer) Wayne Lyons (Marketing/Food Barossa) RSVP 2nd May to Trevor Ranford 8349 4556.

The Adelaide Hills Regional Development Board has pleasure in inviting you and your colleagues to the first of a series of broadband workshops for local business people and community groups. Registration forms may be downloaded here. Please register by no later than the Friday of the week prior to the event. On receipt of your registration, we will send an invoice, which should be returned promptly with payment to confirm your place. If room capacity (18) is exceeded, then places will be allocated in order of receipt of payment. MAKING YOUR WEBSITE EASY TO USE Description: evaluate and then design your website to make it a more productive communication tool for business. Presenter: Steven Smith - United Focus Time: 6:00pm - 9:00 pm on Wednesday, 14th May 2008 Location: Mt Barker (venue advised with invoice) Cost: $10. Light Refreshments provided. GETTING THE BEST TECHNOLOGY DEAL Description: getting the best technology deals for software, broadband, mobile, web hosting and VoIP for business. Presenter: Tony Klemm - TAME Training Time: 6:00pm - 9:00 pm on Wednesday, 28 May 2008 Location: Mt Barker (venue advised with invoice) Cost: $10. Light Refreshments provided. ENGAGING A WEB DEVELOPER Description: learn how to manage a website development for business. Presenter: Steven Smith - United Focus Time: 6:00pm - 9:00 pm on Monday, 16 June 2008 Location: Mt Barker (venue advised with invoice) Cost: $10. Light Refreshments provided. Contact Sarah on 8391 1374 for a hard copy of a registration form, which may be faxed back on 8391 1382. Further information about others in the series of workshops for 2008 may be obtained from the broadband events page at AHRD or from Bob Geary, Regional Project Manager, broadband development. Phone: (08) 8391 1374. These workshops are supported by funding from the Australian Government under the Clever Networks program and by the SA Government departments of Trade and Economic Development and Further Education, Employment, Science and Technology. The program aims to enhance the understanding of, access to and use of broadband in the Adelaide Hills Region.

[top]

Entity	Contact	Email and Web
Adelaide Hills Food	Mary Fowler (Mondays) 08 8391 1676	ahf@adelaidehillsfood.com.au www.adelaidehillsfood.com.au
Adelaide Hills Tourism	Dean Bagley 08 8391 1676	tourism@adelaidehills.com.au www.visitadelaidehills.com.au
Adelaide Hills Wine Region	Denise Manson 1300 305 577	wine@adelaidehills.com.au www.adelaidehillswine.com.au
Biodynamic and Organic Agricultural Bureau (BOAB)	Ullli Spranz, Secretary 08 8388 3339	ulli@bdfarmpariscreek.com.au (subject: BOAB)
CheeseSA	Kris Lloyd 08 8389 7877	info@cheesewrights.com.au www.cheesesa.com.au
Confectionery Manufacturers Association	1800 331 640	www.candy.net.au
James Davidson Associates Certified Auditors	08 8332 8248	jldassocs@bigpond.com.au
National Association for Sustainable Agriculture Australia (NASAA)	08 8370 8455	www.nasaa.com.au
Olives South Australia Inc	08 8411 1043	www.olivessouthaustralia.com.au
Regional Food SA Co-op	Kate Parkin 08 8563 1435	manager@regionalfoodsa.com www.regionalfoodsa.com
Slow Food Adelaide Hills Convivium	Deborah Cantrill 08 8339 2519	nirvanafarm@chariot.net.au www.slowfood.com
South Australian Apiarists Association	08 8757 2001	secretary@saaa.org.au
South Australian Food Centre	Alison Millar 08 8226 0585	contact@safoodcentre.com www.safoodcentre.com
South Australian Native Foods Association	08 8294 7971	gary.s.prior@bigpond.com.au

[top]

The South Australian Government has set up a drought hotline and website to assist communities access information on support services, managing conditions etc.

The professional team of Networkers appointed by FarmBis in South Australia is there to help bridge the gap between training providers and primary producers.

Robert (Red) Hodge, Ceris Crosby and Annette Filby combine to offer a broad range of valuable experience in working with primary industries and regional communities across the State.

Red Hodge: Phone 08 8226 0375, Fax 08 8226 0333, Mobile 0417 230 072.
Ceris Crosby: Phone 08 8226 1449, Fax 08 8226 0333, Mobile 0428 106 269.
Annette Filby: Phone 08 8226 0378, Fax 08 8226 0333, Mobile 0428 104 625

©2008 Adelaide Hills Food
38 Adelaide Road, Mount Barker, SA 5251, Australia
Email: ahf@adelaidehillsfood.com.au

Tell a Friend | Join AHF as a Member or Friend | Newsletter contributions | Subscribe | Unsubscribe